Whether you are just getting a blog started, or you have finally realized that content marketing is critical to your business’s success and you are recommitting to it, I’ve compiled 10 tips for new bloggers or those fairly new to social media marketing, that will help you get it on the right track.
1. Write about what you know and love.
When you write out of a place of passion, instead of a place of obligation, your readers will know it, connect with it and love you for it.
2. Write as if you are writing a letter to a friend.
As you sit to write your blog posts, imagine a friend or potential customer sitting across from you, asking for help with a specific business challenge. Now begin writing to them with the helpful answers they need.
3. Always end with a call to action.
You may feel that your goal is to simply educate or inform your readers, but you have to present a “Next Step” or offer a way for your readers to get more information from you. Asking your readers to contact you, like your page or to follow you on Twitter is a call to action. Don’t let the end of your blog post be the end of your relationship with your readers.
4. Write 500-1500 word posts or more.
If your posts are too short they may not be indexed by Google. Study or get more content that you can link to your post. You can find any supporting data or perhaps a post that shares an opposing view. This could help you elaborate more on your topic. Be sure you are providing enough value for people to want to come back and read more next time.
5. Be consistent.
If you want to grow your readership and community of followers, you need to blog on a consistent basis. Blogs that posted regularly get increase subscribers twice as fast as those that posted twice or once a month. You will need to change your daily routine and behaviors in order to make time for daily writing.
6. Be patient when starting your blog.
Blogging is a commitment and it takes time to build a readership and work out the tone and direction of a great blog. There is a lot that goes into the building and nurturing of a blog. Whether it is learning to tag your posts and photos, discovering all the places you can promote your posts, or inviting influencer friends to comment on a post that they may be passionate about, and you may not have it all ironed out when you first start blogging. Be patient and over time your blog will begin to shine!
7. Build your email list.
You may not have a newsletter or an email campaign YET, but as you build your blogging readership and your social media communities, you will want to have your list established to use at some point. One of the most common regrets I hear from business owners and marketers is that they didn’t start building their email list when they first began. If you don’t have an email service, go to MailChimp or Constant Contact and sign up right now or right after you finish reading this post.
8. Write Great Titles.
You want your blog post to be opened and a good title helps that happen, but you don’t want to be so clever that you get the wrong audience finding the post and leaving as soon as they realize it wasn’t what they thought. It’s not always possible without sounding like an obvious marketer, but where you can, use verbs–more action–less nouns.
9. Put your keywords in the first 100 words.
Google and other search engines scan your content to see if it is relevant to those searching for answers. After writing your post, go back in and see if there is a natural way to work in your keywords and still sound conversational.
10. Make your post Referrable.
Sometimes we are so eager to get a post out, that we jeopardize the quality. Think of the posts that you love to share with your friends and followers. What makes them shareable? Great quality, helpful tips, timeless information? Keep that in mind as you write your posts.