3 Most Commonly Asked Twitter Questions in Nigeria

imageSome Nigerians still have no clue of what Twitter is all about, asking questions like, “What is Twitter?”

But for those who have a basic understanding of Twitter and are trying to utilize their Twitter account to its fullest potential, these are the three most common questions I’m asked.

1. Who should I follow on Twitter?

That is an important question. We often focus so much on growing our own followers that we don’t think about who we should be following. I break this down into three categories:

* Follow people you enjoy interacting with. As an individual, this might be your friends and family. As a brand or business this might be some of your best clients, industry leaders or networking partners.

* People you want to follow you. This can be targeted followers, prospective clients or anyone that you want to form a relationship with. Over 25% of the people you follow will follow you back, and if you are targeted in who you follow, you can get that to be over 50%. If you want someone to follow you, follow them first and send a tweet to interact with them.  Note though that following people to get them to follow you is not a strategy you can apply in bulk. I suggest following no more than 50 people in a given day, and always make sure there are more people following you than people you are following.

* People that provide value to you. For an individual, this can be a wide range of news accounts, humorous accounts, or anything that interests you. For a businesses, this can be accounts that tweet industry information, news about your local community, or your competitors accounts so that you can see what content they are broadcasting.

* These are all the accounts that may add some fun or education to your day, but that you may not actually engage with outside of occasionally retweeting their content.  For most people that follow me, they’d put me in this third category. They follow me for my tweets about social media. I would say roughly half of my followers are people I follow who fit into this category because of their content value, but not necessarily people I engage with or seek to build a relationship with.

2. What Should I Tweet About?

You are what you Tweet. What you tweet sets the tone for who you are, whether you’re an individual or a brand.  People will often follow you and engage with you based off of your content.  I basically suggest the 80/20 rule with 20-25% of your content being about yourself, and 75-80% being about others.

Here is a rough guide of what I would suggest tweeting about:

* 20-25% of your Tweets should be about yourself or your brand. These can be self-promoting. If you’re a brand or company, don’t be afraid to sell a little. Share your blog. Share links to your website. Talk about your specials or company news. The rest of your content will be about other things or people, this is your 20-25% to talk about yourself.

* 20-25% should be about your industry. This is your chance to do two things: Present yourself as an authority in your field of expertise.  And second, attract a targeted and engaging audience by tweeting about your industry.

* 20-30% should be retweeting and replying to other tweets. The reality is that most the relationships and engaging that happens via Twitter will have to be initiated by you. Reply to tweets. Retweet tweets. This is how relationships start to form.

* 20-25% Tweet about what you and your target audience are interested in. This can be similar to section two, tweeting about your industry. But try to add some humor, local news, and fun.  You only have so many people who are interested or looking for tweets about your field of expertise. When you open up to tweeting about more subjects, you open up to a larger potential audience.

3. How Often Should I Tweet:

Whether you are an individual or a business, you need to be tweeting 5+ times per day, and I suggest 15 per day.  As a Social Media Marketer, I see no exceptions to this. You simply can’t get out of Twitter when you want to unless you Tweet a minimum of 5 tweets per day.

There are only two objections I typically get to people fighting back on the 5+ tweets per day suggestion.

* One, is from people who tell me they fear that their audience will unfollow or tune them out if they tweet too often.  The stats just don’t show this to be a valid concern. This is not Facebook.  If you happen to lose a follower or two because you are tweeting 5+ times per day, I assure you that you’ll gain way more than you lose, and the one or two you might lose will not be followers that add value anyway.

* The other objection is that people do not think they can come up with 5 things to tweet every day.  This is a valid concern. You don’t want to tweet bad content just for the sake of getting content out. You also don’t want to tweet the same content on too frequent of a basis.

This is where you will want to look for tools to help you create content, like utilizing Google Alerts, or signing up for a content aggregator like Bundle Post. If you’re a business, and you don’t have someone dedicated to taking time each day to create 5+ tweets per day, it is time to consider bringing on a third-party to help.
What questions do you have about Twitter? What confuses you? What is your business struggling with on Twitter?

Leave a comment with your questions and we will do our best to help.

 

10 Blogging Tips for Starters

Anthonia_Bloggers_TipsWhether you are just getting a blog started, or you have finally realized that content marketing is critical to your business’s success and you are recommitting to it, I’ve compiled 10 tips for new bloggers or those fairly new to social media marketing, that will help you get it on the right track.

1. Write about what you know and love.

When you write out of a place of passion, instead of a place of obligation, your readers will know it, connect with it and love you for it.

2. Write as if you are writing a letter to a friend.

As you sit to write your blog posts, imagine a friend or potential customer sitting across from you, asking for help with a specific business challenge. Now begin writing to them with the helpful answers they need.

3. Always end with a call to action.

You may feel that your goal is to simply educate or inform your readers, but you have to present a “Next Step” or offer a way for your readers to get more information from you. Asking your readers to contact you, like your page or to follow you on Twitter is a call to action. Don’t let the end of your blog post be the end of your relationship with your readers.

4. Write 500-1500 word posts or more.

If your posts are too short they may not be indexed by Google. Study or get more content that you can link to your post. You can find any supporting data or perhaps a post that shares an opposing view. This could help you elaborate more on your topic. Be sure you are providing enough value for people to want to come back and read more next time.

5. Be consistent.

If you want to grow your readership and community of followers, you need to blog on a consistent basis. Blogs that posted regularly get increase subscribers twice as fast as those that posted twice or once a month. You will need to change your daily routine and behaviors in order to make time for daily writing.

6. Be patient when starting your blog.

Blogging is a commitment and it takes time to build a readership and work out the tone and direction of a great blog. There is a lot that goes into the building and nurturing of a blog. Whether it is learning to tag your posts and photos, discovering all the places you can promote your posts, or inviting influencer friends to comment on a post that they may be passionate about, and you may not have it all ironed out when you first start blogging. Be patient and over time your blog will begin to shine!

7. Build your email list.

You may not have a newsletter or an email campaign YET, but as you build your blogging readership and your social media communities, you will want to have your list established to use at some point. One of the most common regrets I hear from business owners and marketers is that they didn’t start building their email list when they first began. If you don’t have an email service, go to MailChimp or Constant Contact and sign up right now or right after you finish reading this post.

8. Write Great Titles.

You want your blog post to be opened and a good title helps that happen, but you don’t want to be so clever that you get the wrong audience finding the post and leaving as soon as they realize it wasn’t what they thought. It’s not always possible without sounding like an obvious marketer, but where you can, use verbs–more action–less nouns.

9. Put your keywords in the first 100 words.

Google and other search engines scan your content to see if it is relevant to those searching for answers. After writing your post, go back in and see if there is a natural way to work in your keywords and still sound conversational.

10. Make your post Referrable.

Sometimes we are so eager to get a post out, that we jeopardize the quality. Think of the posts that you love to share with your friends and followers. What makes them shareable? Great quality, helpful tips, timeless information? Keep that in mind as you write your posts.