Creating a website isn’t something that just everyone can do easily and creating mediocre content has become a trend as anyone with a keyboard feels like an experienced writer. Creating content from other text that has been published, re-published, then re-written, then re-worked again, and just re-shifted and shaped to fit a million websites is easy… but does it create any value?
By creating quality, custom content and making it the latest addition to your website, you’re allowing your site to become more credible, more reputable, and more valuable. It takes time, energy, and resources to get quality content produced and refined to the point of a marketing standpoint. In our experiences, most business owners want to do everything themselves; which creates way more on their plate then they can eat. These business owners, while masters of their craft and talented beyond belief in their skill set, aren’t always the best writers nor are they best ones to market their business. Grammar and spelling play a huge role in your businesses reputation and the way that people perceive you.
Content marketing enables you to create awareness about your brand. It expresses who you are at a brand level, it drives connections with your customers and community and it builds visibility and authority in the world of search engines. Content marketing can be defined as a focussed and well thought out marketing approach which aims to create as well as distribute relevant, valuable and consistent content mainly to entice a set target audience. The main aim of content-based marketing is to drive a profitable customer action.
When you resort to content marketing then instead of pitching your product or service in the face of customers, you are providing them valuable information to help solve their queries or problems. Content marketing is used by multinational companies as well as small, one-man businesses and there are certain reasons why it is extremely successful. Content marketing brings along with its implementation savings in costs, increased sales, better customers who are more loyal to your brand.
The main difference between content marketing and other forms of marketing is that through the former customers are provided valuable and relevant information. This makes them even more interested in your brand and product and this interest invariably turns into a sale.