The primary purpose of email marketing is to send professional email newsletters to your clients or subscribers. You can also use it to sell your product or to promote a service/business. But that doesn’t mean your emails need to be spammy.
The essence of your email newsletters is to talk about your common interest or problem. Sometimes you won’t even mention your product in the email. You might just include a link to it.
Wherever it fits in naturally, within the context of the story you are telling in the email, find the right place to add information about what you can do to solve their problem. You are the invited guest in their inbox, and as their guest you are obligated to tell them how you can benefit them.
Always include a reference to how you can meet their need. Make this a clear call to action, and tell them what to click, where to go, or what to do next.
As your readers continue to receive your emails, the bonding process also continues. When they need what you are selling, you will be the one they turn to – the one they always hear from.