How Google Adwords works for Businesses


google-adwords-nigeriaDo you know that over a million businesses and brads rely on Google AdWords. Here’s why

1. Attract more customers

Whether you’re looking to bring in new website visitors, grow online sales, get the phones ringing or keep customers coming back for more, Google AdWords can help.

Reach the right people at the right time

Your business gets found by people on Google precisely when they’re searching for the things that you offer.


2. You only pay for results

No visit, no fee

Signing up for Google AdWords is free. You only pay when someone clicks your ad to visit your website, or calls you. In other words, when your advertising is working.
Start with any budget

How much you invest is up to you. Just begin with a daily budget that you’re comfortable with, then adjust as you go. Many businesses get off to a good start with a budget of at least $10 to $20 a day.

3. Get your business found

Whether you’re looking to attract new website visitors, grow online sales, get the phones ringing or keep customers coming back for more, Google AdWords can help.

Connect with customers across the web

You can reach relevant customers on relevant websites across the web. A range of options let you target by website type, audience type or remarketing, when and where it matters.

4. Take the guesswork out of your marketing Measurable, accountable, flexible

Google AdWords shows how many people notice your ads and what percentage click to visit your website, or call you. With the tracking tools, you can even see the actual sales your website is generating as a direct result of your ads.
Insights around the clock

You can see how your ads are doing at any time by logging in to your Google AdWords account. To save you time, we’ll also send you a monthly summary listing all the key stats and numbers that matter.
Stop, start, pause, test

You can tweak your ads, try new search terms, pause your campaign and re-start whenever you like, for free – and all within Google AdWords.

5. Advertise locally or globally

Target your ads to customers in certain countries, regions or cities – or within a set distance from your business or shop. Google AdWords lets you manage your campaign by yourself.


6. Reach your customers, whichever device they’re on

Reach the right people at the right time. Your business gets found by people on Google precisely when they’re searching for the things that you offer.

In today’s mobile world, you need to be advertising on every device that your customers are using – desktop, laptop, tablet and mobile. That way, when they’re searching, browsing or buying, you’re right there.

Signing up for Google AdWords is free. You only pay when someone clicks your ad to visit your website, or calls you. In other words, when your advertising is working.

Written by AnthoniaOrji

Anthonia Orji is a writer, mentor, web developer and a digital marketing professional focused on seo, content and social media marketing.